Instant noodles reach deeper into hungry Asia

Author: Alejandro Vargas

Instant noodles reach deeper into hungry Asia

Instant noodles reach deeper into hungry Asia

Author: Alejandro Vargas

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Sixty years since Japan sold its first packet of chicken ramen, instant noodles have become ubiquitous around the world, with more than 100 billion units sold yearly.

About 100.1 billion packets of instant noodles were sold across the world in 2017, marking a 10% increase from 2008, according to the World Instant Noodles Association. While a staggering 80% of sales came from Asia, other markets are growing as well. North America accounted for 5 billion packets, while Central and South America, Middle East and Africa, and Europe accounted for 3 billion each.

Maruchan controls nearly 90% of the Latin American market. Maruchan brand is so popular there that it has become local Spanish slang for doing things quickly.

At maxiaNET we understand the markets and needs worldwide to offer the right variety of products and flavors.

In 2018 we started participating in Taiwan, R.O.C., bringing the Hispanic varieties to the market with Chipotle Chicken, Chicken Tortilla Instant Lunch and a variety of flavors in Yakisoba and Ramen Maruchan Products.

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