Eric Gomez
CEO

Eric Gomez

BS Mechanical Engineering – UCLA, Los Angeles, CA

MBA Real Estate Finance – University of Texas, Austin, TX

Eric is a strategy, management, M&A, finance, supply chain, and distribution expert specializing in Latin America, Africa, and Western Europe markets. He has worked as a data-com engineer for Fortune 50 companies AT&T and Verizon; been an asset manager for global Industrial REIT ProLogis; and currently is an investor/manager of a portfolio of tech, health, CPG, and fashion companies; and serves as a board member/advisor for various seed-stage companies.

J. Summer Rogers
President

J. Summer Rogers

BS Molecular Biology / Bioengineering – UCSD, San Diego, CA

 

Summer is an award-winning startup CEO and serial entrepreneur whose companies have launched products and services for new and niche markets in pharma/biotech, digital health, artificial intelligence, and management consulting. She brings to maxiaNET 20 years of experience in business strategy, international business development, funding, and sales. Previously, Summer held management positions at SouthDoctors, nPruv, Optimal Health, and Tunnell Management Consulting.

Mariel Cipolletta
CFO

Mariel Cipolletta

BS Public Accounting
MT Taxation and HHRR-UNR, Argentina


International business professional since 1994. Accounting Administrator and Financial Manager with over 15 years of experience. Extensive expertise in taxation, ERP, accounting, logistics, and payroll systems. Mariel has led accounting departments for group operations in the US, Australia, and Chile. She has mentored several startup companies and developed/launched administration offices in different countries.

Steve Mackey
Director – Portfolio & Distribution Management

Steve Mackey

BA Foreign Languages & Mathematics, Austin Peay State University

 

Steve has over 20 years of experience delivering innovative technology solutions to different marketplaces. He has a broad-based skill set in leadership, sales, business development, information management technologies, RFID, software development, strategic planning, and enterprise software. He is currently responsible for the internal assessment and analysis to strengthen company operations with an emphasis on revenue optimization.

Jeremy O’Keefe
Technology Director

Jeremy O’Keefe

University of Nevada Las Vegas — Computer Science with a minor in Graphic Design

Jeremy is a tech oriented professional with extensive experience in improving processes and products through the use and management of cutting-edge tools. He has worked as a software engineer for different companies and has a proven track record of building motivated engineering teams and managing complex projects across countries.

Gui Cunha
Director – Market & Distribution Visibility

Gui Cunha

BA International Business – SDSU, San Diego, CA

 

International business professional since 2012, with prior experience in logistics, operations, distribution, business development, compliance, and shipping of CPG brands. Gui has had a key role in projects analyzing market opportunities and establishing long-lasting relationships with customers and partners. He has specialized in Market Visibility and Data Analysis, managing visibility-related projects for several businesses, including Fortune 500’s companies. 

Emilia Manzaneque
Director – Market & Brand Development

Emilia Manzaneque

BS Biotechnology Engineering – ITESM, Querétaro, México

MBA– Rady School of Management, UCSD, San Diego, CA


International business professional since 2015. Emilia has helped CPG brands’ in their efforts to expand to new markets. She uses a mixture of food engineering, supply chain strategy, market development, and international business knowledge to identify and exploit profitable growth segments, focusing on the Latin American market. 

Luis M. Huerta
Director – Cold Chain, Logistics & Operations

Luis M. Huerta

BS International Business – UABC, Tijuana, MX
MBA –  San Diego State, San Diego, CA
C-TPAT Officer Certification – US Customs and Border Patrol

International business professional since 2009. Luis has held positions dedicated to product development and positioning, global sales, logistic, freight forwarding, accounting, and payroll systems and has experience in logistics, C-TPAT, operations management & startup companies. He is the founder of an international consulting firm specializing in international distribution. Luis specializes in distribution channels, cold chain logistics, and equipment optimization.

Victor Lucia
Director – Consumer and Channel Education

Victor Lucia

BS Restaurant Management and Culinary Arts – ULA, Mexico City, Mexico

MBA Candidate Hospitality Management – EUHT St. Pol de Mar, Catalunya, Spain

MBA Candidate Tourism Planning – Universitat de Girona, Catalunya, Spain

 

Restaurant, hospitality, and tourism business professional, with ample expertise in F&B, retail, and alcoholic beverages. Victor has held different roles in the industry as a former F&B consultant, department manager, and cost controller. Currently, he focuses on designing and implementing capacity-building services to help train key partners and guide companies’ personnel on how to handle specific products.

Ricardo Osorio
National Sales Manager – Mexico

Ricardo Osorio

Culinary Arts Degree and Associate Degree in Visual Communication in Applied Arts –   Art Institute of Houston, Houston, Texas

Ricardo has successfully worked for different international companies, including telecommunications and technology brands. He has experience in retail and has helped develop several consumer products in the Food and Beverage sector. His career has given him expertise in distribution, leadership, and sales. He is a specialist in the US, Panama, Mexico, and Venezuela markets.

Rafael Gutiérrez
Key Account Manager – Latin America

Rafael Gutiérrez

BS – Universidad Iberoamericana, Mexico City, Mexico.

Over 34 years of international commercial experience, specializing in corporate sales, leading key accounts, distribution, general operations, industrial design, manufacturing and implementation, marketing, product development, logistics, and general management. He has developed projects for food and beverage companies, the supermarket and convenience store industry, commercial refrigeration businesses, and chain restaurants. Rafael has experience in sales and marketing, market and product development, industrial design, and manufacturing in Mexico, the USA, the EU, South America, Central America & the Caribbean.

Emilio Rocha
Key Account Manager – Mexico

Emilio Rocha

BS Economics – Instituto Tecnológico Autónomo de México, Mexico City, Mexico

Emilio started his career in the financial sector gaining experience in structure finance and cost analysis. Emilio has since worked in retail and participated in different startups. He has expertise in operations, management, sales, manufacturing, and marketing. Emilio implements actions to manage and maximize sales at a regional level.

Laila Flores
Manager – Finance Administration

Laila Flores

BA Social Psychology – UAM Xochimilco, Mexico City, Mexico


Laila has worked on out-of-home advertising, logistics, human resources, procurement, schedule management, and accounting projects. She has held administrative roles for several businesses, implemented workflow procedures, and coordinated general operations. Laila focuses on administration, management, and accounting processes, including continuous internal policy and operations evaluation. 

Ayumi Ayala García
Manager – Consumer & Channel Education

Ayumi Ayala García

BA Aviator Pilot – Heroic Military College, Zapopan, Jalisco, Mexico

Specialty in Air Rescue – United States Air Force Academy, Colorado Springs, Colorado

 

Ayumi has worked on A&B, hospitality, and retail-related projects. She has operational, management, customer service, and sales experience. Ayumi is dedicated to increasing sales and revenue through live demonstrations of the value of products and services.

Fernanda Poiré
Key Account Manager

Fernanda Poiré

BS Education – Universidad Nacional Autónoma de México

Fernanda has worked as a project manager and proposal writer for  Mexican and international NGOs for over 7 years, with special emphasis in social and economic development for communities in need. Simultaneously she has used her background in education and project development in private initiatives that require academic research and communication skills, including in the cultural sector, fashion and sales.

Daniela Copenhaver
Executive Assistant

Daniela Copenhaver

BS Business Administration-Entrepreneurship

 

Daniela started her path in the health care sector and developed a career in hospital and inpatient service management. She eventually changed paths and became an entrepreneur. Through these experiences, Daniela has developed a comprehensive profile with the capacity to manage projects, provide customer service and supervise teams.

maxiaNET MX

Luis Baiza
Principal

Luis Baiza

Luis has developed an impressive career in Mexico as a director multiple successful companies and as a financial advisor for several large-scale private projects. Today he is the CEO of Tecnos Industries, a company focused on sporting and security ammunition. He has extensive experience in sales management, customer service, commercial development, brand,  company consolidation and strategic planning.