Real-time visibility is possible.


Real-time visibility is possible

We know that transparency and visibility are crucial for the supply chain, especially during a time of pandemic and geopolitical conflicts that threaten to affect the flow of goods. In this sense, visibility becomes a tool that provides security in decision-making, keeps the strategy on track, streamlines operations, and even helps devise new products and services. However, very few partners can secure it in real-time and end-to-end.

We are not only talking about its importance during the logistics planning process and the execution of this plan during product transport; but also, at the point of sale. Having clarity and visibility in the supply chain results in data that, alongside the implementation of the development strategy, results in a detailed understanding of the supply chain. To achieve 360° visibility, it is crucial to have experienced human talent, as well as fully trained and knowledgeable business partners in the company’s environment. 

Visibility is enhanced by having a technological platform to obtain traceability and information on what happens from end to end, including the last mile and the product reaching the shelves. At this point, visibility technologies must provide the ability to track individual components, processed goods, and final products as they travel from manufacturer to distributor, all the way to the final consumer. 

Complete visibility also allows us to determine the behavior of the products at the points of sale. This is possible not only in large retail stores; It is also feasible to exercise this control in convenience stores such as the mini-markets that proliferate in Latin America. 

Can you imagine having visibility of your product or brand in points of sale in different countries, cities, and stores of all sizes?

Having control in the supply chain is essential for brands to successfully penetrate a region, and at the same time, to be able to change the existing product monitoring paradigm. 

New technologies provide fundamental information such as: 

• Real-time product positioning on the shelf. 

• Sales numbers by country and by city. 

• Consumer behavior in detail. 

• Growth opportunities in the market. 

• Competitor practices and behavior. 

Incorporating these technologies reduces costs from traditional product monitoring strategies. For example, a reduction in the funds needed for constant trips to different cities. 

The real challenge: choosing the right partner 

It is necessary to have a comprehensive understanding of what it takes to acquire information through sales channels because technology does not work alone. We are talking about having the right data acquisition tools, local relationships, trusted partners, and market expertise that enables companies like maxiaNET to provide a complete market visibility solution in just a few weeks.

If you are looking for a partner that provides end-to-end visibility in the supply chain, from the factory to the shelves, you need to consider these aspects: 

-The partner’s ability to obtain market information: they may have access to data acquisition technologies, but might not be able to gather in-field data.

-Knowledge of all outlets where the product will be placed, from major retail chains to independent sale points. 

-Close relationships with distributors, which facilitate the exchange of information. 

-Have a technological platform available 24 hours a day, 7 days a week, and capable of offering different data cuts and views. 

Finally, data acquisition is a strategy that should generate tools to improve decision-making. Make sure that the information you get actually helps you with that process. 

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