Total Cold-Chain Control for Craft Beer is possible: maxiaNET


  • Because of the right processes, technology and personnel, SLAs are now fully complied with throughout the chain
  • The product is delivered in a timely manner, so that the consumer receives the beer without variations in taste, smell, or texture.

As part of its expansion strategy in Mexico and the rest of Latin America, maxiaNET has been working for several months with craft beer producers in a cold chain control process that has yielded positive results in the quality of the product delivered to the final consumer.

These producers were looking for a supplier and supply chain consultant capable of transporting and protecting the product from California to various points in Mexico: the most important thing was to monitor trucks and their containers to guarantee 100% temperature control. Thanks to the implementation of state-of-the-art processes and technology, this is now a reality.

Today, maxiaNET provides to this customer:

  • Cold chain control through best practices of the pharmaceutical and food and beverage industry, including the entire product life cycle.
  • Highly trained personnel in these processes and leveraging technology: IoT containers that are reusable and allow monitoring product temperature in real time.
  • Collaboration with all links in the chain: customer, technology provider and maxiaNET, to provide constant communication, analysis, and process optimization. 

It is worth mentioning that the use of state-of-the-art technology has improved the processes of this craft beer manufacturer. In addition, today maxiaNET can ensure that:

  • Product is stored and distributed in the correct temperature range.
  • Purchase orders are fulfilled in a timely manner.
  • SLAs that are established with each carrier or warehouse are properly monitored and managed.

“When it comes to monitoring and controlling cold chains, the most important thing is to incorporate the best trained professionals and the technology that allows them to anticipate risks, quickly identify errors, correct any deviations in time and, in conclusion, be more efficient in managing our clients’ brands”.

Eric Gomez, CEO of maxiaNET

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